News Update:
70th Year Celebration of Noorul Islam Educational Trust, 16th Year of Deemed University Status and Inauguration of the Academic Session 2024-25
Dr. Asha. K
Dr. Asha. K

Assistant Professor

Email: drashak@niuniv.com

Educational Details
Degree Course Name College Name Year
Ph.D Management Studies Noorul Islam Center for Higher Education 2018
M. Phil Management Studies Noorul Islam Center for Higher Education 2014
MBA Management Studies Noorul Islam Center for Higher Education 2011
B. Sc Computer Science Kamaraj College 2008
Experience
From Date To Date Position College Name
2017-08-09 Assistant Professor Faculty of Management Studies, NICHE
Journal Publications
Journal Title Authors Journal Name Year
Pradhan Mantri Jan Dan Yojana (PMDJY): Bridging Financial Inclusion Gaps in India Dr. K. Asha, Y. Jenusha Ananthy Indian Journal of Research, 2024
Hidden Gimmick of Cause Marketing – Customer Response Towards Campaign Tactics Dr. K. Asha and Ancy Raja Nathiya International Journal of Research and Analytical Reviews (IJRAR) 2023
The impact of Emotional Intelligence on Managerial Performance and Organizational Commitment of Bank Managers: A Study in Tamil Nadu, India Dr. K. Asha and Jain Prabhu Thomas Current Psychology 2023
Role of Emotional Intelligence on Managerial Performance among Banking Professional in Tamil Nadu–An Integrative Literature Review Jain Prabhu Thomas, K Asha Annals of the Romanian Society for Cell Biology 2021
The Impact of Cause Marketing Among Consumers - An Analysis K Asha, Ancy Raja Nathiya International Journal of Scientific Research 2021
Consumer Skepticism Regarding Cause Marking – An analysis Dr. K. Asha and Ancy Raja Nathiya International Advance Research Journal in Science, Engineering and Technology 2021
Purchasing behaviour of consumers towards shopping malls in chennai K Asha International Journal of Research Review in Engineering and Management 2017
Impact of Television Advertisement on Buying Behaviour of Rural Consumers towards FMCG in Kanyakumari District K Asha, Merlin Thanga Joy Journal of Chemical and Pharmaceutical Sciences 2016
SATISFACTION OF RURAL CONSUMER TOWARD FMCG IN RURAL TAMILNADU K Asha, Merlin Thanga Joy Global Journal for Research Analysis 2016
Attitudinal Analysis of rural consumer towards fmcg products in sivagangai district K Asha, Merlin Thanga joy Indian Journal of science and technology 2016
A Study on Buying Behaviour of Customers Towards Branded and Non-Branded Gold Jewellery with Reference to Kanyakumari District K Asha, S Edmund Christopher International Journal of Management 2014
Books Published
Book Name ISBN Publisher
I3CAC Proceedings of the First International Conference on Computing, Communication and Control System CORE EAI
Self to Cart : A Journey into Buying Behaviour ISBN:978-81-974075-9-8 SAN International Scientific Publications
Patents
Patent Title Year
EMPLOYEE PERFORMANCE MANAGEMENT METHOD AND SYSTEM 2021
Digital White Board for Training Solution 2024
Device for Employee Performance Evaluation and Feedback Management 2024
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